James Devlin is Associate Dean and Professor of Financial Decision Making in the Department of Marketing at Nottingham University Business School. After studying Economics at the University of Loughborough, James worked for five years in the retail financial services sector with Lloyds Banking Group. James joined the University of Nottingham in 1991 and completed his PhD in the area of marketing and consumer behaviour in financial services in 1996. James joined City University (now Cass) Business School in 1997 and in 2000 took up the position of Deputy Director of Nottingham University Business School Malaysia Campus in Kuala Lumpur. James returned to the UK in 2003 to continue his academic career with the University of Nottingham and was appointed to a Professorship in 2006.
James is the author of over 80 journal articles and conference papers covering consumer behaviour and policy issues in financial services and beyond, as well as marketing financial services and other marketing issues. He has also contributed to three books and has presented at numerous national and international conferences.
James has worked with HM Treasury, the Thoresen Review (on behalf of HM Treasury), Financial Services Authority, the Office of Fair Trading and others on a number of policy related issues, both in a consultative capacity and as a member of expert panels, dealing mainly with behavioural issues in financial services markets. James serves as Director of the Centre for Risk, Banking and Financial Services, and he is a member of the Chartered Institute for Securities and Investment.