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Jeremy Larsson


Currently MD of strategy consultancy, GrowthSmart, Jeremy has a long background in Strategy, Product and General Management across FinTech as well as Banking & Insurance incumbents. Previously UK GM and Global Partnerships Director for CurrencyFair, Jeremy was Founder-GM of Telegraph Financial Services and co-founder of John Lewis Finance as well as Global Head of SME Innovation for RBS Group.

He acts as a Mentor at 4 FinTech accelerators and has advised well known start-ups such as Yolt, Genuine Impact, Tide and Cuvva. He has an MBA with distinction from London Business School and is an Advisory Board Member & NED of two FinTechs.


MBA (Distinction), London Business School: 1998
MBA, The Wharton School, University of Pennsylvania: 1998
Graduate Diploma, Blockchain Technology and Cryptocurrencies, University of California, Berkeley: 2020

Professional Qualifications 

ACCA, Fellow
AAT, Fellow

Industry experience

GrowthSmart Consulting, Managing Director: 2020
CurrencyFair, UK General Manager and Director of Strategic Partnerships: 2017 – 2020 Telegraph Media Group, General Manager, Telegraph Financial Services: 2015 – 2016 SunLife, Head of Strategy, Proposition & Innovation: 2013 – 2014
Barclays Bank, Director of Nordics Coverage, Barclays Corporate: 2011 – 2012 · John Lewis, Head of Product and Commercial: 2009 – 2011
RBS Group, Head of Innovation, SME Global Bank: 2006 – 2008
KPMG, Principal Consultant, Financial Services Advisory: 2005 – 2006
Barclays Bank, Senior Manager, Group Strategy & Planning: 2001 – 2004
American Management Systems, Director of EMEA Strategy Consulting: 1998 – 2001


FinTech & InsurTech Business Model Innovation including platform development and virtual value chains / value chain unbundling; Open Banking / Open APIs / White Labelling; Consumer FinTech including currency exchange, wealth & robo-investing, debit/credit and payments; SME FinTech including currency & payments-as-a-service, RegTech and KYC, micro-lending, and auto-cashflow management; Embedded Finance; Global FinTech strategy analysis: global trends, global regulation, global platforms, and bank strategies.


Eight years strategy consulting across AMS, KPMG, Barclays and GrowthSmart, including HM Treasury, Interpay, LINK, Voca, American Express and Capital One as client.


French, Swedish.


Various articles, European Cards Review; The Banker; Banking Technology (2002-2008)
“The New World of European e-Finance” December 2002. ISBN 0-9543145-9-X

Professional Activity and Membership

The Payments Show: 2020
Keynote Speaker, Apidays Paris: 2020 · FinTech Connect, Panellist - API Business Models: 2017
Board Member, The Centre for the Study of Financial Innovation: 2001 – 2008 Advisor, UK Parliament Business and Enterprise Committee: 2008
Advisor, Home Office and MH Treasury, UK Government: 2006

External Recognition

Fellow, St. George’s House, Windsor Castle

View Jeremy Larsson's' LinkedIn profile