Ghaya, which is the Arabic word for ‘purpose’, is a financial literacy programme launched in December 2020 by the Authority of Social Contribution – Ma’an, a government entity in Abu Dhabi, UAE. The programme aims to increase community members’ financial literacy by gaining a deep understanding of effective financial management and equip them to make impactful decisions for themselves and their families.
It covers: The Personal Lifecycle, Financial Products, Financial Decision Making, Managing Money, Debt and Experiencing Financial Difficulties, and Financial Help and Advice. About Ma’an: the Authority of Social Contribution – Ma’an was established in February 2019 under the Department of Community Development in Abu Dhabi with the aim of bringing together the government, the private sector and civil society to support a culture of social contribution and participation.
It aims to deliver solutions for social challenges with five main pillars of work – a Social Investment Fund, a Social Incubator Programme, Community Engagement Programmes and the introduction of a new type of public contracting, Social Impact Bonds, and Outreach Management.
Octopus’ MoneyCoach training programme is a unique mix of theory learning, practical learning and group learning.
Once accepted onto the programme, coaches complete 150 hours of training. It’s a combination of classroom-style learning (on topics such as budgeting, savings and pensions) and practical application. The latter includes practice coaching sessions with volunteer clients, which are individually monitored by a head coach with detailed feedback provided.
Trainee coaches become accredited by Octopus MoneyCoach when they have completed the training, their practice client calls are rated “excellent” across all the standards by both a head coach and the head of financial coaching or coach excellence.
About Octopus Moneycoach: MoneyCoach is a financial coaching and planning service. We help people explore their life goals and show them how they can make those goals achievable. Using our powerful financial planning software and comprehensive training, our coaches make it simple, engaging and exciting to plan and improve their future finances.
We believe everyone deserves to have access to friendly, trustworthy 1-to-1 guidance. We believe everyone should have a personal money plan to reach their goals. We believe everyone deserves to feel good about money.
PROTRAINING’s Certificate in Business Skills for Banks and Financial Institutions programme is designed to provide an excellent foundation in business skills for those new to banking or are newly enrolled in talent programmes, bringing global best practices into businesses as well as supporting banks and institutions develop their future leaders.
The programme has been accredited for the quality of its level, content, study hours and assessment.
About PROTRAINING: PROTRAINING has been shaping performance for the past 19 years.
Based in the UAE, it designs and implements award-winning business games, simulations and
high-impact learning solutions across the MENA region and around the world.
The core methodology is experiential and discovery learning, a powerful approach that engages learners, accelerates learning and enhances knowledge retention and application back in the business.
Solutions are delivered on a global scale, spanning critical areas such as Digital Transformation, Change Management and Business Performance. Underpinned by real-life business experience, these solutions are designed to increase knowledge, skills and behaviours, shape strategy and improve performance.
Nineteen years of collaborative client partnerships has resulted in over 12,000 workshops, delivered to nearly 250,000 participants, in more than 16 different countries.