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Risk and uncertainty: Advising consumers about investment risks

09 May, 2016Mark Fenton-O’Creevy
People worry about risks, but not always in the ways you expect, so how important is it to advise consumers of the risks surrounding investments? And how can financial advisors develop an approach to advising their clients of investment risks in a cost effective manner?

Mark Fenton-O’Creevy explains the importance of advising consumers about the risks associated with investments and discusses why understanding how people perceive risk matters so much to the financial services sector.

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This article first appeared in Financial World, the journal for The London Institute of Banking & Finance.