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Chief Executive Alex Fraser discusses the reasons behind the new identity and name

03 November, 2016

The London Institute of Banking & Finance Chief Executive Alex Fraser has discussed the strategy surrounding the renaming and rebranding of the organisation.

Alex Fraser speaking earlier in the year at the Henry Grunfeld lectureIn September 2016, following approval of the new name by the Privy Council in June, ifs University College officially changed its name to The London Institute of Banking & Finance to coincide with the start of the 2016/17 academic year.

Mr Fraser said he felt the old name didn't fully reflect all the educational activities that were carried out by the organisation.

"The name didn't really reflect the breadth of our activities. It was very focused on the university part of what we do, which is important, but is only a part of what we do," he said.

"I felt it was a good opportunity for us to rebrand in conjunction with our new strategy - to be an understanding provider of education with an international footprint."

Mr Fraser said while going back to the "good old days" of the Chartered Institute of Bankers was a popular choice after consultations were carried out, it was not an option for a number of reasons.

"(The Chartered Institute of Bankers) not being an option, most people agreed that the word 'Institute' reflected what we did better than University College, and that banking and finance summed up our activities better than financial services, which is a very broad term."

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