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Keep up to date with the latest insights and developments in banking and finance
Businesses and banks have always tailored their offerings around customer behaviour, both consumer and corporate. For the providers, this means meeting needs or even identifying needs and providing solutions to improve lives and economics. Yet, a cynic might argue, businesses and banks take advantage of weaknesses and flaws in human behaviour for their own benefit hence the need for regulation. It may sound odd at first but imagine we could improve outcomes for both customers and financial service providers by positively working with the behavioural factors that influence human behaviour, perhaps even reducing the need for regulation and remediation.Increasing availability of data and growing understanding of human behaviour now offer financial institutions a chance to redesign their efforts to encourage better decision making and ultimately better serve retail and wholesale customers.Hear Dr Halpern share his views on how behavioural insights could lead to improved outcomes for the financial services world.
Speaker(s): Dr David Halpern, Chief Executive, Behavioural Insights Team
David Halpern is the Chief Executive of the Behavioural Insights Team. He has led the team since its inception in 2010. Prior to that, David was the founding Director of the Institute for Government and between 2001 and 2007 was the Chief Analyst at the Prime Minister's Strategy Unit. David was also appointed as the What Works National Advisor in July 2013. He supports the What Works Network and leads efforts to improve the use of evidence across government. Before entering government, David held tenure at Cambridge and posts at Oxford and Harvard. He has written several books and papers on areas relating to behavioural insights and well-being, including Social Capital (2005), the Hidden Wealth of Nations (2010), and co-author of the MINDSPACE report. In 2015 David wrote a book about the team entitled Inside the Nudge Unit: How Small Changes Can Make a Big Difference.
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