About the qualification
During challenging economic climates – staff need to adapt to the changing banking world.
Identifying customer vulnerability and managing customer retention has become a key priority for retail banks. As well as building strong relationships with customers over digital channels.
The recent developments in digital transformation indicate that more neo banks and fintech companies are entering the market and creating a disruption in the sector. This directly impacts the future of retail banking. Hence to compete effectively, banks are enhancing their products and services by drawing on their large customer base.
Retail banking staff need to:
- increase focus on digital transformation and innovation
- have a deep knowledge of products, services and the regulation that guides them such as the FCA consumer duty
- identify and understand ever-changing customer expectations.
The key priority for retail banks is to provide constant support and a good customer experience, by utilising data and identifying issues early on to prevent long-term issues.
Certificate in Retail and Digital Banking (CertRDB) addresses these new challenges and approaches the future of retail banking by expanding your knowledge of regulatory requirements, digital banking, automation, products and services.
Understanding the different types of retail banking customers and how customer data is captured and analysed, you will be able to provide a more helpful and effective service to your customers.
Your new skills will equip you to work more independently in a digital environment. Studying CertRDB will provide you with a solid foundation for a broad range of careers across the retail banking space.
While studying with us, you’ll become a Member of The London Institute of Banking & Finance (MLIBF), receiving benefits including careers support and access to professional networking events.